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The Journal
Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.
DMCA takedown notice: contents, steps, limits
DMCA takedown notice explained for US law: the six required elements, who receives it, counter-notices, false-claim penalties and where it does not apply.
Does search suppression work? An honest test
Does search suppression work? It depends on the result type and your name. Learn how to test it, read the signals and know when to stop.
Executive Crisis Communication Plan for a Personal Crisis
An executive crisis communication plan for a personal crisis that reaches the company: first hour, first day, first week, and who holds each decision.
Founder reputation affects company: separate or align
How a founder's search footprint, past ventures and public statements reach a company's results, buyers and hires, and how to decide to separate or align.
Google AI Mode reputation: audit what it says
Google AI Mode reputation explained: how it answers questions about a name, how it differs from AI Overviews, and a method to audit and correct it.
Healthgrades review removal: what the policies allow
Healthgrades review removal and Zocdoc disputes: what each site's own policy removes, what stays, and how to reply without exposing patient information.
Remove Your Date of Birth From the Internet
How to remove your date of birth from the internet: where it is published, who controls each source, which routes work, and what cannot be hidden.
Hide Your Employer Online: Source-by-Source Routes
How to hide your employer online: where your workplace and job title leak, which route changes each source, and what public registers keep.
Hide Your Home Address on Company Registers
How to hide a home address from a company director register: which registers show it, the official routes, what history stays and the order of work.
How long does reputation management take?
How long reputation management takes, route by route: removal, publishers, courts, suppression, reviews and AI. Usual ranges and what slows each one.
Reputation management brief: a template for agencies
A reputation management brief you can send to agencies: the fields to fill, the goals and limits to set, and how to score the proposals that come back.
IMDb Profile Reputation: What Actors Can Fix
How an IMDb profile is built, which errors you can correct, what IMDb will not remove, and what a claimed page lets you control.