Brands
Companies, founders and executives, and what investors and partners find.
Another Company Has the Same Name as Mine: What to Do
Another company has the same name as mine: what trademark law covers, how search and AI answers confuse the two, and when to rebrand or stay.
Competitor smear campaign: what to do
Facing a competitor smear campaign? Learn to spot the pattern, build evidence, use platform and legal routes, and avoid the responses that backfire.
Reputation Management for SaaS Companies
Reputation management for SaaS companies in the order buyers check it: review sites, trust pages, founders, hiring, AI answers and procurement.
Brand Ambassador Scandal: The First 24 Hours
A brand ambassador scandal gives you four choices: pause, review, end or stand by. How contracts, disclosure rules and search results shape each one.
Ecommerce reputation management: what to fix first
Ecommerce reputation management for online stores: who reads your ratings, disputes and reviews, what to fix first, and the US and UK rules on reviews.
Founder reputation affects company: separate or align
How a founder's search footprint, past ventures and public statements reach a company's results, buyers and hires, and how to decide to separate or align.
Layoffs and employer brand reputation: what stays public
What search results, review sites and AI answers show after layoffs, and the communications sequence that limits lasting damage to your employer brand.
Legal Dispute and Brand Reputation: A Company Playbook
Legal dispute and brand reputation: what a case shows in search and AI answers, what a company may say, and how to publish accurate updates.
New company online reputation with no reviews
New company online reputation starts with what you own. Build the owned layer, claim profiles, then earn real reviews and coverage, in that order.
Partner and supplier due diligence on your company
How partner and supplier due diligence on your company works: what buyers find, what they weigh, and how to audit and fix your file before they ask.
Rebrand reputation search results: what carries over
What happens to search results, reviews, listings and AI answers when a company renames, and the order of work that carries its reputation across.
Fake website impersonating your brand: what to do first
A fake website impersonating your brand needs the right route fast. Triage by type, evidence to keep, registrar, host and domain-dispute steps.