Camille Rousseau
Partner, removals
Former media lawyer. Leads our takedown, de-indexing and data-protection practice across Europe and North America.
- Reputation Partners
- About
We started because page two exists.
Almost nobody clicks past the first page of results. That means ten links decide how millions of people see a person. We think those ten links should be fair, accurate and, as far as the law allows, in that person's hands.
A bad day shouldn't become a permanent first impression.
Reputation Partners brings together three trades that rarely sit in the same room: media lawyers who know what can be removed, search engineers who know what can be outranked, and former journalists who know how stories are made and unmade.
We work for a small number of clients at a time. Every file has a named partner. We don't advertise who we work for, and we never will. reputation. is the trading name of Reputation Partners LLC.
Three trades, one table.
Law
Defamation, privacy, data protection, copyright and platform policy. The fastest route off page one is often a well-argued request.
Search
How rankings, knowledge panels, autocomplete and AI answers are built, and what moves them.
Editorial
Interviews, profiles and op-eds good enough that publications want them and search engines rank them.
Security
Encrypted channels, strict need-to-know and data deleted when a file closes.
The partners
The people who handle your file. Every client works directly with one of them.
Daniel Okafor
Partner, search
Fifteen years in search engineering before switching sides. Leads suppression, presence-building and AI answer work.
Mara Lindqvist
Head of crisis
Former newsroom editor and crisis communications lead. Runs the 24/7 desk and coordinates with clients' PR and legal teams.
What we believe
- Public interest is real. We don't try to bury genuine wrongdoing that people have a right to know about.
- People change. A story from ten years ago shouldn't define someone forever.
- Private life is private, for public figures too, and especially for their children.
- Honest methods age well. Every tactic we use should survive a journalist's scrutiny.
Want to work with us?
We hire lawyers, search engineers and writers who can keep a secret.