- Reputation Partners
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- Online crisis response
It's trending. We're already on it.
The first 48 hours decide what page one looks like for the next five years. We contain, remove what can be removed, and make sure the story that ranks is the complete one.
When you need it
If any of these sound familiar, this is the right service to start with.
- A story, leak or video about you is spreading right now
- Journalists are calling your agent or your company
- Your name is trending on social platforms
- A sponsor, club or board is asking questions
How we do it
Every file combines several levers. The audit tells us which ones apply to each result.
Containment
Takedowns filed on the obvious violations in the first hours: leaks, doxxing, impersonation, manipulated media.
Search control
We watch every new URL ranking on your name and prepare the pages that will answer the story.
Legal and press cell
We coordinate with your lawyer and PR team so that statements, silence and legal letters work together.
After the wave
Once it slows down, we shift to removal and suppression so the story doesn't become your permanent first impression.
What we won't do
Shortcuts in this business come back to bite. So there are things we simply refuse, whatever the budget. Read the full ethics charter.
- Tell you to post an apology in the first hour
- Leak counter-stories to journalists
- Attack the people involved
Questions about online crisis response
What should I do in the first hour of a bad buzz?
Don't post, don't delete in a panic, and screenshot everything. Then call someone who can file takedowns and monitor search in real time.
Do you replace my PR agency?
No. We work with them. They handle the narrative; we handle what Google, platforms and AI answers show.
Can you stop a story before it is published?
Sometimes a well-documented letter from a lawyer changes what gets published. We can prepare that file with your counsel.
Related reading
The first 48 hours of a bad buzz: a playbook
Hour by hour, what to do (and what never to do) when your name starts trending for the wrong reasons.
What ChatGPT says about you, and how to change it
AI assistants answer "who is" questions in one confident paragraph. Where that paragraph comes from, and what you can do about it.