Crisis
What to do when your name is trending.
Journalist wants to interview me about a story: what to do
A journalist wants to interview you about a story: what to do in the first 24 hours. Verify them, choose a response, set terms, correct facts, document.
Regulator investigation reputation: what to do
Regulator investigation reputation: what becomes public, what to say and not say, and how to keep search results accurate while a case runs.
Viral Customer Complaint: What to Do First
A viral customer complaint: what to do. Triage the claim, verify the facts, reply by rules, resolve it, and handle search results without fake accounts.
Crisis Communication to Employees: Who to Tell First
Crisis communication to employees: who hears first, what to share, how to plan for leaks and keep staff from becoming the second story. Worked sequence.
Product Recall Reputation: What Regulators Publish
Product recall reputation response: what US, UK and EU regulators publish, the notice duties as their pages state them, and how the notice stays in search.
Reputation Crisis First Hour: A Checklist in Order
Reputation crisis first hour: what to do, in which order, what to leave alone, and when a holding statement beats silence. Includes a table by crisis type.
Arrested: What to Do for Your Reputation in Week One
Arrested and in the news? A day-by-day first week: what your lawyer owns, what to monitor, who to tell, and what never to post or say.
Content Creator Crisis Response: A Plan That Protects Income
A content creator crisis response plan: what to say and where, how platform rules affect monetization, how to brief sponsors, and how to recover.
Executive Crisis Communication Plan for a Personal Crisis
An executive crisis communication plan for a personal crisis that reaches the company: first hour, first day, first week, and who holds each decision.
Reputation crisis: what to do after the first week
A reputation crisis changes after week one. Here is the plan for weeks two to four: when to respond, what to correct, how to monitor and when to stop.
I Posted Something I Regret and It Is Going Viral
I posted something I regret and it is going viral: what delete, edit, correct, restrict and leave up each do, and what stays after you act.
Cancel Culture: How to Respond and What to Decide First
Cancel culture: how to respond starts with a verdict. Sort the criticism into deserved, disproportionate or false, then act on the right track.