Crisis
What to do when your name is trending.
Lawyer and PR Coordination in a Crisis: Who Decides What
Lawyer and PR coordination in a crisis: split authority in writing, protect privilege where it applies, run a sign-off loop and settle the usual disputes.
Recover Reputation After a Scandal: The Year-Long Plan
How to recover reputation after a scandal: the week 2 to week 52 sequence, with real change first, then the record, then proof people and search can find.
Fake News About Me: How to Trace It and Correct It
Fake news about me: sort it by origin, build a proof file, correct it where it lives and use the route that fits each kind of fake. A plan for a person.
Protect Search Results During a Divorce: A Calm Plan
How to protect search results during a divorce or dispute: what to lock down, what to keep as evidence and what never to do. Not legal advice.
Social Media Pile On: A Response Plan That Works
A social media pile on needs a different plan from a scandal. Sort the crowd, record it, limit reach, report rule breaks and decide whether to speak.
Viral Video of Me: What to Do, in the Right Order
A viral video of me: what to do first. Save proof, sort the clip, report it under the right rule, avoid feeding it, and know when to call a lawyer.
My Name Is Trending: What to Do in the First Hours
My name is trending, what to do first: find out why, read before you reply, know what not to post and who to alert, in the order that protects you.
The first 48 hours of a bad buzz: a playbook
What to do in the first 48 hours of a bad buzz: hour by hour, when to speak, what to report, and what to capture on search and AI answers.