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Playbooks
Complete guides to owning your page one.
Lawyer vs Reputation Management Company: Who First
Lawyer vs reputation management company: which one to hire first for defamation, privacy, suppression or AI answers, and how to make them work together.
Reputation Management Budget Planner: Four Scenarios
Build a reputation management budget from hours, tools and a legal reserve. Four scenarios, an in-house split, a spend timeline and a table to fill in.
Reputation Management for Small Business: What to Do First
A sequenced owner's guide to reputation management for small business: listings, reviews, search results, privacy and monitoring in a few hours a week.
Reputation management report: what to expect
What a reputation management report should show: page one, each negative result, requests and refusals, AI answers. Red flags and a sample outline.
Reputation Management RFP and Vendor Scorecard
A reputation management RFP and weighted vendor scorecard: gates, scoring anchors, questions on assured results, and a worked example with its arithmetic.
How long does reputation management take?
How long reputation management takes, route by route: removal, publishers, courts, suppression, reviews and AI. Usual ranges and what slows each one.
Reputation management brief: a template for agencies
A reputation management brief you can send to agencies: the fields to fill, the goals and limits to set, and how to score the proposals that come back.
How to document online defamation evidence
How to document online defamation evidence: what to capture, how to preserve it so it holds up, what never to do, and how one file serves every route.
Online reputation checklist for individuals
An ordered online reputation checklist for individuals: each item with its reason, its owner and a test for done, from account security to a response plan.
What to do about negative content about me: triage
What to do about negative content about me: sort it by source, accuracy and rule broken, then pick the first move, or leave it alone.
Manage your online reputation yourself: a DIY plan
Manage your online reputation yourself: a weekly 20-minute routine, the fixes you can do alone, and the exact signs that it is time to bring in help.
Does online reputation management work?
Does online reputation management work? Yes for some problems, slowly for others, and not at all for a few. See which, and how to tell if yours is working.