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Playbooks
Complete guides to owning your page one.
Monitor your name online: Google Alerts and beyond
How to monitor your name online with Google Alerts and Results about you: what to watch, cadence, thresholds for acting and how to cut false positives.
Best reputation management company: how to choose
How to pick the best reputation management company for your problem: provider types, questions to ask, red flags, a scoring sheet and a timeline.
Control Google search results for your name
How to control Google search results for your name: audit, remove, suppress, build and monitor in the right order, with a decision gate for each stage.
How to Google yourself privately and accurately
How to google yourself without skewing the results: set up a neutral search, use the right queries, read page one as a stranger and keep a private record.
Online reputation metrics: what to measure and how
Online reputation metrics that hold up: page-one exposure, rating math, branded search, response time and AI accuracy, with formulas and a scorecard.
In house vs agency reputation management: who does what
In house vs agency reputation management: a task-by-task test, a decision table by situation, a handover checklist and the lawful limits for outside firms.
Online Reputation Audit: A Scored DIY Checklist
Run an online reputation audit yourself: six areas to check, a 24-point scoring table, what each score means and which fixes to make first.
Online reputation management cost: what drives it
Online reputation management cost depends on the job, not the brand. See what sets the price, the pricing models and how to compare quotes line by line.
Online reputation management myths, corrected
Online reputation management myths lead to wasted money and new problems. Seven of them, corrected against Google policy pages and the FTC reviews rule.
Reputation management 90 day plan: week by week
A reputation management 90 day plan for individuals and small businesses: audit, fixes, requests and monitoring, with owners, exit checks and fallbacks.
Reputation management contract: a clause checklist
What a reputation management contract should say: scope, deliverables, reporting, banned tactics, access, data, outcome wording and exit.
Can reputation management guarantee removal?
Can reputation management guarantee removal? Almost never. See who decides, what a firm can honestly promise, and how to test a guarantee before you pay.