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  2. Journal

The Journal

Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.

Removal

Remove Court Records Online: What Is Possible

Remove court records online: what a court can seal, redact or anonymize, what search engines only de-index, and what stays. US, England, Wales, Australia.

October 28, 202618 min read
Removal

Remove Old Forum Post About Me: Who to Ask First

Remove old forum post about me or a dated blog post: who controls the page, who to contact first, what to write, and when Google's tools apply.

October 28, 202616 min read
Crisis

Reputation Crisis First Hour: A Checklist in Order

Reputation crisis first hour: what to do, in which order, what to leave alone, and when a holding statement beats silence. Includes a table by crisis type.

October 28, 202616 min read
Brands

Ecommerce reputation management: what to fix first

Ecommerce reputation management for online stores: who reads your ratings, disputes and reviews, what to fix first, and the US and UK rules on reviews.

October 28, 202619 min read
Sectors

Reputation management for mortgage brokers

Reputation management for mortgage brokers: what clients and lenders find in FCA, ASIC and NMLS records, and what can and cannot be corrected.

October 28, 202619 min read
Sectors

Reputation management for nurses and midwives

Reputation management for nurses and midwives: what the NMC, Ahpra and US board records show, what stays public, and what can be corrected.

October 28, 202618 min read
Sectors

Reputation Management for Pharmacists

Reputation management for pharmacists covers two records: the person on a register and the premises in listings. What UK, US and Australian sources allow.

October 28, 202619 min read
Playbooks

Reputation management report: what to expect

What a reputation management report should show: page one, each negative result, requests and refusals, AI answers. Red flags and a sample outline.

October 28, 202616 min read
Playbooks

Reputation Management RFP and Vendor Scorecard

A reputation management RFP and weighted vendor scorecard: gates, scoring anchors, questions on assured results, and a worked example with its arithmetic.

October 28, 202617 min read
Suppression

Suppress negative results for a company name

Move accurate, better results above unwanted ones when the search is a company or product name: what moves, in what order, and when to use removal.

October 28, 202616 min read
Suppression

Suppress Outdated News After a Resolved Case

Suppress outdated news results after a dismissal, acquittal or settlement: ask the publisher for an update first, then search routes, then outrank.

October 28, 202617 min read
Authority

Verification Badges: Do They Help Your Reputation?

Do verification badges help your reputation? What X, YouTube and Google Business Profile verification prove, what they do not, and the scams around them.

October 28, 202614 min read

Tell us what Google says. Quietly.

A partner reads every request personally. Every engagement is quoted individually, after an audit.