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The Journal
Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.
Blur Your House on Google Street View: How It Works
How to blur your house on Google Street View: who can ask, the proof Google wants, what a permanent blur changes and what it leaves untouched.
Holding Statement Template: Wording for Each Situation
A holding statement template you can adapt: the five slots, five ready variants, the words to avoid, who signs it and how to replace it within a day.
ChatGPT vs Perplexity vs Gemini sources: what differs
ChatGPT vs Perplexity vs Gemini sources compared from each provider's own help pages: how sources show, how feedback works, and how to audit your name.
How AI chatbots source information about people
How AI chatbots source information about people: training memory, live search, citations, how sources are weighed, and why wrong answers appear.
How long to fix wrong AI answers about you
How long to fix wrong AI answers about you depends on where the answer comes from. Stated response times, index refresh, a re-test schedule and a log.
How long to push down negative results
How long to push down negative results usually takes, what sets the pace, and the checkpoints that show whether a push-down is on track.
How search suppression works
How search suppression works: the ranking signals, why a new page can outrank an old one, and the limits no tactic gets around.
How to Apologize Publicly Without Making It Worse
How to apologize publicly: decide if you owe one, include five credible elements, clear it with counsel and publish it where it stays findable.
Ask a Newspaper to Remove an Article: What Works
How to ask a newspaper to remove an article: who to write to, correction vs update vs anonymization vs unpublishing, and what press standards say.
About page that ranks for your name: how to build it
An about page that ranks for your name answers one question: who is this? Sections, evidence, consistency checks and an update routine.
Best reputation management company: how to choose
How to pick the best reputation management company for your problem: provider types, questions to ask, red flags, a scoring sheet and a timeline.
Control Google search results for your name
How to control Google search results for your name: audit, remove, suppress, build and monitor in the right order, with a decision gate for each stage.











