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The Journal

Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.

Brands

Reputation due diligence in mergers and acquisitions

Reputation due diligence in mergers and acquisitions: what buyers find about a company online and how a seller builds an accurate, defensible record.

October 24, 202618 min read
Reviews

G2 Capterra review dispute: what a vendor can do

A G2 Capterra review dispute works on rule breaches, not bad ratings. See what each platform removes, how to file, how to reply, and what fails.

October 24, 202615 min read
Removal

GDPR Erasure Request Template: Three Letters That Work

A generic GDPR erasure request template in three versions (website, search engine, reminder), with the grounds to cite and the clock that follows.

October 24, 202615 min read
AI search

Generative engine optimization for brands

Generative engine optimization for a brand: which questions to win, the pages to build, the outside proof to earn and the tactics to refuse.

October 24, 202618 min read
AI search

Generative engine optimization for a personal brand

Generative engine optimization for a personal brand, without the hype: what the research shows, what to publish, and which tactics put your name at risk.

October 24, 202618 min read
Reviews

Glassdoor review removal: what employers can do

Glassdoor review removal is narrow: what Glassdoor takes down, how to flag, why your evidence is declined, and how to protect your employer reputation.

October 24, 202618 min read
AI search

AI Overview wrong about me: how to fix it on Google

A Google AI Overview or AI Mode answer is wrong about you? Which Google routes exist, what they cover, and how to fix the pages the answer is built from.

October 24, 202619 min read
Playbooks

Monitor your name online: Google Alerts and beyond

How to monitor your name online with Google Alerts and Results about you: what to watch, cadence, thresholds for acting and how to cut false positives.

October 24, 202619 min read
Reviews

Google review policy: what is and is not allowed

Google review policy explained: the rules for reviewers, businesses and Google itself, what counts as a violation, and what no report will remove.

October 24, 202618 min read
Removal

Google Removal Request Types: Which One Fits

Google removal request types explained: policy, data protection, legal, refresh and site-owner requests, what each one changes and which fits your case.

October 24, 202620 min read
Privacy

Google Results About You: Setup, Statuses, Limits

Google results about you, explained: what the tool covers, how to set it up, what each status means, and what to do when it does not apply to your case.

October 24, 202619 min read
Authority

Google Scholar profile reputation for experts

Google Scholar profile reputation starts with records you control. Set up Scholar and ORCID, fix wrong attributions and handle same-name authors.

October 24, 202616 min read

Tell us what Google says. Quietly.

A partner reads every request personally. Every engagement is quoted individually, after an audit.