- Reputation Partners
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The Journal
Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.
Fake website impersonating your brand: what to do first
A fake website impersonating your brand needs the right route fast. Triage by type, evidence to keep, registrar, host and domain-dispute steps.
Brand visibility in AI answers: read and shape it
Brand visibility in AI answers explained: what assistants say about your company, which sources they read, and how to correct and strengthen them.
Brand reputation management: the complete guide
Brand reputation management explained: the four layers to control, who owns each, which route fits each problem and a twelve-week plan.
Brand reputation metrics: six signals you can trust
Brand reputation metrics defined so they can be tracked without fooling yourself: SERP mix, reviews, replies, sentiment sample, AI accuracy, complaints.
Brand reputation monitoring: what to watch and when
Brand reputation monitoring as a program: seven surfaces, free tools, thresholds, owners and a weekly, monthly and quarterly routine.
Brand SERP: what it is and how to read yours
A brand SERP is the results page for your exact brand name. Learn its parts, which you control, how to audit it, and what to do about weak results.
Entity home page for a personal brand: how to build one
An entity home page for a personal brand is the one page that settles who you are. Learn how to choose it, build it and keep your profiles in line.
Delete Yourself From Google: What Is Possible
Delete yourself from Google? See what deleting your account, removing search results and removing the source pages each do, and what stays online.
Sue for a bad review: when a claim is worth it
Sue for a bad review only when it states a false fact you can prove. Who you can sue, anti-SLAPP risk, US and English law, and costs. Not legal advice.
Cancel Culture: How to Respond and What to Decide First
Cancel culture: how to respond starts with a verdict. Sort the criticism into deserved, disproportionate or false, then act on the right track.
Cease and Desist for Online Defamation: When and How
Cease and desist online defamation: when a letter works, who gets it, what to say, a generic template for your lawyer, and the tone that backfires.
CEO reputation management: what to own and fix
CEO reputation management explained: what boards and investors find, who owns each result, the securities-law limits and a 90-day plan.