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Suppression
How to move accurate, better results above the ones you cannot remove.
Brand SERP: what it is and how to read yours
A brand SERP is the results page for your exact brand name. Learn its parts, which you control, how to audit it, and what to do about weak results.
How long to push down negative results
How long to push down negative results usually takes, what sets the pace, and the checkpoints that show whether a push-down is on track.
How search suppression works
How search suppression works: the ranking signals, why a new page can outrank an old one, and the limits no tactic gets around.
Outrank a negative news article without hiding the story
How to outrank a negative news article: why it ranks, which name queries you can win, which pages can beat it, and what an honest push-down cannot do.
Rank for your own name: a plan for page one
How to rank for your own name: diagnose your name type, plan the page-one seats, build a home base and profiles, and avoid tactics that backfire.
How to suppress negative search results
How to suppress negative search results: triage, owned pages, earned coverage, what search engines penalize and how long it usually takes.
Guest posts to rank your name: an honest guide
Guest posts to rank your name work only as real editorial work: disclosed, with no paid links, under your real name. The process, and where it fails.
Negative SEO attack: detect, document, recover
Negative SEO attack explained for site owners: rule out other causes, document it, disavow where Google allows, report spam and recover a hacked site.
Person schema markup for personal brand: sameAs rules
Person schema markup for personal brand, done honestly: which fields to state, which profiles belong in sameAs, and the mistakes that make it backfire.
Personal website to rank for your name
A personal website to rank for your name: domain, pages, title tags, structured data and privacy choices, plus what a single site can and cannot change.
Do Press Releases Help Reputation? When They Do Not
Do press releases help reputation? Sometimes, for owned facts and real news. Learn where they fail, what spam rules say and when to skip the wire.
Black hat reputation management risks for buyers
Black hat reputation management risks for buyers: spot paid links, fake reviews and false claims in a pitch, and know what each one costs you.