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The Journal
Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.
Name Change Search Results: Bridging Old and New
How a name change affects search results and reputation: what follows the old name, how to link both names openly, and how to rank the new one.
Suppress negative results on Bing and other engines
How to suppress negative results on Bing, Yahoo, DuckDuckGo and Brave: where each engine's results come from and what changes in the plan for each.
Viral Customer Complaint: What to Do First
A viral customer complaint: what to do. Triage the claim, verify the facts, reply by rules, resolve it, and handle search results without fake accounts.
What Does Grok Say About Me? How to Audit It
What does Grok say about me? A repeatable audit of Grok answers, how X posts and web sources shape them, and which correction routes xAI and X document.
Crisis Communication to Employees: Who to Tell First
Crisis communication to employees: who hears first, what to share, how to plan for leaks and keep staff from becoming the second story. Worked sequence.
Wikipedia notability guidelines for a person
What Wikipedia's notability guidelines for a person require, how to judge honestly whether you qualify, and the mistakes that get an article deleted.
AI answers about athletes and creators: audit and fixes
AI answers about athletes and creators: where they come from, five ways they fail, and a repeatable audit and correction sequence.
AI Answers About Job Candidates: Audit and Fix
AI answers about job candidates: what assistants say when a recruiter searches your name, an eight-question audit, and how to fix the sources.
Remove an Angi Review: Angi, HomeAdvisor, Houzz
How to remove an Angi review, or answer one, on Angi, HomeAdvisor and Houzz: what each platform's help pages say is removable and what is not.
Apple Maps and Bing Places Review Management
Apple Maps and Bing Places review management: who can reply, what can be reported or removed, and how it differs from Google Business Profile.
Author bio page and Person schema: what to build
Build an author bio page with Person and ProfilePage markup, sameAs links and consistent bylines, using only what search documentation actually supports.
Brand Ambassador Scandal: The First 24 Hours
A brand ambassador scandal gives you four choices: pause, review, end or stand by. How contracts, disclosure rules and search results shape each one.