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The Journal

Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.

Laws

Reputation management UK: which law and route fits

Reputation management UK: which law fits which problem, which route to try first, and the clocks that run in England, Wales, Scotland and Northern Ireland.

October 24, 202620 min read
Laws

Reputation management in the United States: route map

Reputation management United States: which law fits which problem, from defamation and Section 230 to FCRA and the TAKE IT DOWN Act, and in what order.

October 24, 202617 min read
Playbooks

Online reputation management mistakes that cost weeks

Online reputation management mistakes are mostly errors of order. Eight process failures, what each costs, and the earlier move that avoids it.

October 24, 202616 min read
Playbooks

Reputation management scams and how to spot them

Reputation management scams follow a few patterns. Learn how each works, which payment methods leave you exposed and what to do if you have already paid.

October 24, 202619 min read
Playbooks

Reputation management software: what each type does

Reputation management software falls into five types: listening, reviews, search, AI answers and takedown tracking. What each can do, miss and prove.

October 24, 202618 min read
Playbooks

Reputation management vs PR: how the two differ

Reputation management vs PR compared on goal, time horizon, tools, ownership, success measures and risk, with a decision table and a twelve-week plan.

October 24, 202618 min read
Playbooks

Reputation management vs SEO: what is different

Reputation management vs SEO: same craft, different job. See where SEO skills transfer, where they fail on a name search, and which to hire first.

October 24, 202618 min read
Brands

Reputation risk for a public company: what to disclose

Reputation risk for a public company meets disclosure law. See what Form 8-K, Regulation FD and risk factors require and what stays your judgment.

October 24, 202618 min read
Reviews

Review bombing extortion: evidence, reports, response

Review bombing extortion explained: how the scam works, what evidence to keep, why not to pay, and the platform and police routes that exist.

October 24, 202618 min read
Reviews

Evidence to report a fake review: build the pack

The evidence to report a fake review: records, dated screenshots, the exact policy clause, a one-page template and a status log, without exposing anyone.

October 24, 202615 min read
Reviews

Negative review response examples: 14 templates

Negative review response examples for 14 situations, each with its reasoning and edits, plus the lines no template should cross. All invented.

October 24, 202615 min read
Laws

Right to be forgotten UK: Article 17 and how to use it

Right to be forgotten UK: what UK GDPR Article 17 gives you, how the ICO and courts treat search delisting, and the order to use when you ask.

October 24, 202619 min read

Tell us what Google says. Quietly.

A partner reads every request personally. Every engagement is quoted individually, after an audit.