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The Journal
Notes from the desk on search, removals, crises and AI answers. Written by the people who do the work, for people who might need it one day.
Old profile showing up for your name: how to fix it
An old profile or forgotten account ranks for your name. Audit it, delete or edit it at the source, then rank current pages above what remains.
I Posted Something I Regret and It Is Going Viral
I posted something I regret and it is going viral: what delete, edit, correct, restrict and leave up each do, and what stays after you act.
What Siri, Alexa and Google Assistant say about you
What Siri, Alexa and Google Assistant say about you aloud, where each takes the answer from, and how to correct a wrong one at its source.
What Microsoft Copilot says about you: check and correct
What does Copilot say about me? How Microsoft Copilot finds information about people, how to audit it, and which corrections are realistic.
ChatGPT wrong information about my product: how to fix
ChatGPT wrong information about my product? Trace a wrong price, spec or feature to its source, fix what you own and file the rest.
Zillow agent review removal: what agents can do
Zillow agent review removal explained from Zillow's own policy: what you can flag, what stays, how to answer, and the order of work.
AI due diligence on executives: what to trust
AI due diligence on executives: what an assistant can tell an investor, how executives audit its answers, and how to correct errors without hiding facts.
AI defamation: your legal options when AI lies
AI defamation explained: when a false AI answer is legally actionable, which law applies in the UK, US and EU, and the order to try routes before a lawyer.
AI hallucinations about people: why they happen
AI hallucinations about people explained: why assistants invent facts about named individuals, how to document them and which correction routes exist.
Audit what AI says about you: a repeatable method
How to audit what AI says about you: design the prompt set, repeat runs, log answers, score each claim, and decide what to do with every finding.
AI reputation management: the complete guide
AI reputation management is the work of auditing, correcting and strengthening what AI assistants say about you. Here is the order of operations.
ChatGPT wrong information about me: what to do
ChatGPT or another AI assistant is wrong about you? Diagnose the error, document it, report it, fix the source and re-test, with each provider's route.